Alix specializes in digital marketing, advocacy, ad placement, and reporting. Since joining the company in 2022, she has been pivotal in planning and executing impactful campaigns for a variety of clients. Her deep expertise in social media and digital marketing fuels her innovative creative approach, driving exceptional results. Prior to joining Targeted Victory, Alix worked as a marketing manager for a non-profit organization dedicated to serving underserved communities in Washington D.C. In this role, she was instrumental in writing marketing plans, preparing reports, and planning fundraising events. Additionally, she has experience as a social media manager, where she developed content calendars, conducted social media analysis, and maintained the social media presence of her clients. Alix holds an M.B.A. from Indiana Wesleyan University and a Bachelor of Science in Public Relations with a Minor in Marketing from Ball State University. Outside of her professional realm, Alix cherishes her role as a mother and indulges in reading, cooking, and all things self-care, finding balance and inspiration in her everyday life.