The future of
advocacy is here.

We win public affairs campaigns and solve challenges for some of the world's biggest brands. Our team brings you the most recent and relevant experience to help tell your story, manage a crisis, and protect your brand. Our efforts on the front lines helps you see the world for how it is, not how we wish it was or how it used to be.

That's why we believe communication is personal and trust is local.

Some Of The Clients We Serve

Presidential campaign operatives

Presidential campaign operatives

House and Senate chiefs of staff

House and Senate chiefs of staff

Presidential administration officials

Presidential administration officials

Cable news network producers

Cable news network producers

Global PR and Marketing professionals

Global PR and Marketing Professionals

Our Team includes former

Strategic Communications

Organizations planning for the future shouldn't rely on advice rooted in the past. War stories from decades ago aren't useful strategic counsel. Hoping for a future that doesn't match reality is a waste of time.You need a strategic partner that can help you navigate political fights and reputational thickets.

Targeted Victory brings you the most recent and relevant experience to help you tell your story, manage a crisis, and protect your brand. Our practitioners' experience on the front lines will help you see the world for how it is, not how we wish it was or how it used to be.

Hyperlocal Activation

We bring a unique network of public relations operatives to drive activations and manage communications in any market from a single city to all 50 states. Our teams can be ready within 48 hours, scaling up or down each month based on your campaign’s needs. These teams consist of former journalists and communications experts chosen based on your specific goals.

Our network of over 1,000 local operatives has built campaigns for clients that raise awareness and build support for brands, products, issues, and causes.

As well-known members of their local communities, these community leaders can identify and reach key stakeholders, policymakers, and potential employees in an authentic way. This allows you to have a local partner who provides boots on the ground for interviews, events, activations, and intelligence gathering. They also have deep relationships with local media outlets and know how to drive stories in their market that will not only get placed but get noticed.

Coalitions & Issue Management

Top-down lobbying no longer carries the influence or delivers the wins it once did. We have the team and the expertise to build an organization, engage advocates, and win the fight.

Digital Advocacy

An effective grassroots mobilization campaign requires compelling content, effective targeting, and utilizing best-in-class technology to drive engagement locally to tell your story. Our digital-first mindset, backed by our in-house creative team, allows us to generate thumb-stopping creative designs and messages, increasing online engagement and driving recruitment to your cause. Once onboard, we mobilize these supporters to take action, moving the needle for your company or cause.

Victory at Scale

20M

Advocates
Recruited

50

State
Activations

1,000

Operatives in Our
Network

$395M

Ads
Placed

10K+

Unique Creatives
Produced Monthly

Meet our

Leadership team

Zac

Moffatt

CEO

Abe

Adams

Managing Partner

Ryan

Meerstein

Managing Partner

Connie

Partoyan

President

Alberto

Martinez

Executive Vice President

Josh

Arnold

Executive Vice President

Maggie

Fitzgerald

Executive Vice President

Matt

Gorman

Executive Vice President

Ryan

Williams

Executive Vice President

Steve

DeMaura

Executive Vice President

Brittany

Oleff

Vice President

Logan

Dobson

Vice President

Tiffany

Angulo

Vice President

Risk & Reputation Strategic Consulting

Reputational risk lies around every corner in today’s divisive political climate. The press is littered with examples of once-shining companies with rock-solid reputations caught in a political thicket that takes a massive toll on a company’s good name and bottom line. 

It doesn’t have to be this way. 

We will give you insights taken from the front lines of both the political and business worlds to help you navigate internal and external communications challenges. In a time where too many companies fall victim to groupthink and fail to see around corners, let our strategic counsel help you avoid the many pitfalls and enhance your reputation.

Media Relations & Storytelling

A good story is a good message. Our team has deep relationships with anchors, producers, and bookers in newsrooms across the country. We provide expert advice on media relations, placement, and strategy, working with your team to secure the outcomes desired for success.

But too often, clients engage only with the press, policymakers, and the public on both coasts. Therefore, they leave a huge untapped market in regions across the country. Our team knows how to break through to these underserved audiences with the right messages and by telling the right stories.

Breaking through to these new markets doesn’t happen by accident. Our team can reach any newsroom in the country: from newspapers with national reach to influential regional papers, to hyperlocal outlets. We believe in ensuring your messages reach the right targeted audiences. That’s why we also know the key players at major trade and Capitol Hill publications. If your message isn’t reaching the right people, it’s not effective.

That’s why we focus on hyperlocal engagement. We bypass the traditional Beltway and national press that thrives on conflict to go straight to the source that most Americans consume and trust: local news.

By telling your story from the ground up, we can more effectively control the message and generate positive earned media. To tell your story on both the national and local levels, we rely on experience, speed, and engagement.

Media Training

Preparation and presentation are essential when interacting with the media. That’s why we offer a media training program with an emphasis on individualized feedback, proven techniques, and consistent practice. We’ve served in the top levels of government, prepared presidential candidates and politicians for major interviews, coached CEOs of Fortune 500 companies, and worked with television anchors in top TV markets to improve their interviewing and communication skills.

Our team not only appears regularly on both broadcast and cable networks and has been quoted in every major newspaper in the country, but also has extensive experience in broadcast journalism.

Our goal is to turn top executives into polished spokespeople. Through our training program, Targeted Victory will help you achieve your communication goals.

Crisis Communications

Today’s media cycle moves quicker than ever before. It takes just minutes to see a negative story harden into a lasting narrative. Our team has decades of experience helping everyone from Fortune 50 companies to presidential campaigns navigate high-stakes crises.

When it comes to your organization’s reputation, preparation is vital. First, we work collaboratively with your executives, public relations team, and legal counsel to develop tailored plans. Then, once a crisis hits, we mobilize quickly to prepare an effective response complete with precise messaging, thorough background research, and around-the-clock media monitoring.

When the stakes are high, we leave nothing to chance.

Thought Leadership

Sometimes it takes more than just media relations to move the needle. Positioning your business leaders as experts and drivers of innovation is critical to success. Our team will work with you to raise the profile of your executives and create a steady drumbeat of thought leadership content.

Whether it’s an intimate salon dinner or a major speaking engagement, our team has deep experience organizing events in front of key audiences that showcase organizations at the top of their fields. We also monitor thousands of conferences, symposiums, and opportunities around the world to find new ways for you to engage.

Our team will ensure your organization and its ideas are put front and center, allowing you to influence the debate and build relationships with both sides of the aisle.

501(c)(3) and (c)(4) Coalition Building

Third-party organizations are a necessity to amplify and target your message.

We understand the power and potential of third-party organizations in amplifying your message and impact. Our seasoned team specializes in the inception and management of such organizations, handling everything from initial filings to the seamless execution of day-to-day activities. These entities serve as invaluable platforms for educating advocates, rallying support, and cultivating a dynamic roster of individuals poised to champion your cause. Let us help you harness the full potential of third-party organizations to drive meaningful change and engagement.

Cryptocurrency and Emerging Technology

Our cryptocurrency and emerging technology practice works to ensure America stays the global leader in this fast-moving sector of the economy. We bring to bear experts with unmatched policy and communications experience who can distill complex ideas into easy-to-understand messages. With the current political environment around crypto, artificial intelligence, and other new technologies, we are uniquely positioned to help the industry tell its story at the national and local level and further activate the broader crypto and tech communities.

Digital Advertising

Digital is in our DNA. Built by digital marketers, our in-house media buying and analytics teams sit at the intersection of performance and marketing, building digital communities across the corporate, public affairs, and campaign space. We’ve invested heavily in a robust reporting infrastructure powered by Salesforce and leverage best-in-class third-party software to verify impressions, spending, and engagement, and house more than a dozen incoming data sources.

P2P Texting

Text messaging is fast becoming the communications medium of choice for many causes and public affairs campaigns. It is also a scalable medium that companies and organizations can use to quickly reach a target audience and respond directly in a personal way. No matter the goal, we provide best-in-class support to campaigns and causes on P2P messaging to produce results.

Creative and Video Production

Creative drives results. Our award-winning creative team of 30+ designers and motion editors move fast to produce impactful, mobile-first graphics and videos at scale. Localizing content and allowing dozens of pieces of unique creative for each market is key to driving engagement. This iterative process ensures our clients get the best-performing creative for every possible platform.